Web design that gets Results

We do web design the right way, using analytics and proven marketing strategies to ensure they not only impress your audience but turn them into customers.

Increase Brand Awareness

Increase Revenue

Streamline Buiness Processes

Is your company well known by your ideal customers? If your brand isn’t recognizable it severely lowers your pool of potential customers. Having a website that hosts compelling content will increase awareness in your brand.

We work with you to create quality content targeted to your customers in order to get your name out to the masses. This content is then distributed using social media and other channels described in the provided Content Marketing Strategy document.

Does your website generate sales? Your website should be an investment that is ROI positive. Turn your website into a sales representative available 24/7.

We increase targeted leads with PPC advertising, whitehat SEO techniques, and content creation. We increase conversions with professionally sculpted sales funnels, dedicated advertisement landing pages, and remarketing initiatives.

Does your website make more work for you? Websites have the ability when implemented correctly to vastly reduce the workload in some businesses. 

We can integrate 3rd party systems (for example CRM systems) with your website to reduce the time taken for data entry, automate invoicing, and streamline many other business processes.

Stash Energy

Stash Energy is a company that creates solutions to household problems that are sustainable, affordable and convenient. Stash Energy has developed the most environmentally friendly heating system on the market but struggled to explain the benefits of their solution to consumers. We helped by modifying their branding, redesigning their website, designing marketing materials, and developing a comprehensive content marketing strategy for them.


Blue Den Recordings is a new full-service facility for the recording, production, mixing, and mastering of music. Located at 45 Panther Pass Rd. Waasis, New Brunswick, they provide a unique atmosphere of comfort and professionalism. Blue Den Recordings as is a new facility, needed a place for people to learn about the services they offer and to showcase their released work. We helped by creating a simple responsive website that explains their services, lists their equipment, and provides samples of their work.


We design and extend your organization’s brand identity. A brand identity is the larger, distinct visual look that is associated with a company. This includes a logo, typography, color scheme, and may include the optional brand style guide and mood board.

Web Design

We design beautiful and functional web experiences. This includes image creation such as custom graphics and photography, industry-leading content management software, and built-in analytics tools.

Search Engine Optimization

We design unique strategies to direct potential customers to your website. Using keyword strategy, content marketing strategy, and on page search engine optimization we get traffic to your website.

Content Marketing Strategy

We design content strategies that turn your visitors into customers. We write compelling copy that offers value to your target demographic in order to attract them, then we direct them to your sales funnel for the sale.

Image Creation

We create compelling illustrations, photographs, and graphics to accompany your brand.

Business Consulting

We can help you with your business’ pains. We use our unique perspective to guide you to the success you deserve.  

Work with our Team of talented professionals

Robert is the founder of Gray Perspective and manages a network of talented professionals that are motivated to provide excellent websites to our clients. Robert began his career as a software developer turned graphic designer specializing in web design and digital marketing. In 2011 Robert began the bachelor of computer science program at the University of New Brunswick. During that period he worked for faculty of Education at UNB developing dynamic web applications and responsive websites. He then went on to work as a graphic designer, digital marketing specialist, and eventually found Gray Perspective. 

Robert J. Gray

Founder, Gray Perspective

Vena Carr is a graphic designer specializing in branding, marketing, print, and illustration. In the spring of 2017, Vena graduated with honours from the Graphic Design program at the New Brunswick College of Craft and Design. She then went on to become a freelance designer and worked closely with the Atlantic Centre for Creativity and other factions of the University of New Brunswick. Vena also participated in the Artrepreneur-in-Residence program at Planet Hatch, after which she joined Gray Perspective.

Vena Carr

Designer, Gray Perspective

Our Process & Workflow.

We take the time to learn about your business. We learn your pains and your triumphs. With that information, we build elegant solutions that play to your unique strengths.

Project Research

Who are you as an organization? Who are your customers? What does sucesss look like to you? What does failure look like to you? We ask probing questions to get to the root of your organization to assess your needs and remedy your pains.


We produce working diagrams of our projects before the design phase to test the usibility of the platform. In this phase we would conduct optional user feedback tests on the interface design.


We produce elegant designs for your website and incorporate your content strategies to create compelling websites that engage your visitors and convert them into customers.


We develop fast websites that utilize standard best practices. We develop with the future in mind and only use platforms with a proven track record of support.

Lets Work Together

Feel free to drop us a line to chat about your project.

We look forward to hearing from you.


(506) 259 - 4510