First impressions mean a lot in the music industry.
In the highly competitive times we find ourselves in, a great brand strategy differentiates you from the masses. What you communicate visually and verbally is part of your brand strategy. This includes logo’s, album art, apparel, and any other public-facing media. If you want to properly invest in your future as a band you should take into consideration this important fact; Consistent, strategic branding leads to a strong brand equity, which means it adds to the value brought to your products or services. This effect will allow you to charge more for your brand than what identical, unbranded products command. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
For example, because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price. An effective brand strategy gives you a major edge in increasingly competitive markets.
When you create a compelling brand you create a tribe. Consistently speaking to your audience in a way that resonates with them creates the opportunity for your band to attain a cult following. When you tap into your tribe you will find that they will treat your brand as an extension of themselves. You wear shirts of bands you like largely because of what it says about you. So make sure that you say something compelling.
Your distribution channels are also part of your brand strategy. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering your brand messages.
Do you need a new logo design or branding strategy for your band?
Gray perspective is a graphic design, webs design, and marketing business committed to making bold and creative images for bands and solo musicians. We help bands and other creatives tell their story with vibrant and effective Logo designs. Every aspect of your image is a hurdle to getting someone to take the time to listen to your music. Allow us to help you take your band’s image to the next level.